Florida’s population is older than the national average. The Florida Office of Economic and Demographic Research reported that 21.2% of Florida residents were age 65 or older in 2024, compared with 16.8% nationally.
The 2024 American Community Survey counted approximately 5.09 million Floridians age 65 and older, reinforcing the scale of the state’s senior population.
For Tampa Bay families, this demographic shift matters because more households are likely to encounter questions about transportation, daily activities, companionship, safety, personal care, and long-term support.
Genworth’s 2024 Cost of Care Report shows that most long-term care services are rising faster than inflation. The national median hourly cost of homemaker services is now $33, while a home health aide averages $34/hour. By comparison, assisted living and nursing home care have risen more steeply. In-home care remains one of the most affordable options for families.
Read Full ArticleAccording to a new market analysis, the U.S. home care industry reached $286 billion in 2024 and is projected to grow by 22% through 2034. Driving forces include an aging population, value-based care initiatives, and surging demand for in-home healthcare such as infusion therapy and durable medical equipment.
Read Full ArticleGenworth’s California report highlights how costs in some states are outpacing national averages. In 2024, annual costs for homemaker services rose to $86,944 (+6%) and for home health aides to $89,232 (+5%). These increases, well above the national median, underscore how local inflation and labor shortages impact affordability.
Read Full ArticleThe U.S. Department of Health and Human Services and Department of Labor issued new recommendations to improve workforce data for Home and Community-Based Services (HCBS). The report emphasizes the urgent need to recruit and retain direct care workers as demand continues to grow.
Read Full ArticleUnpaid caregiving remains the cornerstone of long-term care in the U.S. ASPE research estimates that family caregivers provide care worth over $200,000 per older adult with significant disabilities, a figure that exceeds the value of paid care. As the population ages, reliance on family caregivers will remain a critical issue.
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