Marketers May Use “Graywashing” to Attract Senior Consumers
Baby boomers and their parents—until recently viewed as virtually non-existent by many marketers—are fast becoming coveted customers. People age 50…
CEO and President of Assisting Hands, Lane Kofoed, spoke with HomeHeathCareNews.com on Millennials in the home care industry. The Millennial Generation is the newest cohort to the workforce, and Assisting Hands is one of many organizations that has benefited from the tech-savvy contemporaries.
Read the full story here.
Assisting Hands Home Care’s newest hire, and Millennial, Randon Clayton was also listed as a Mover and Shaker from HomeHealthNews.com. He is listed third from the top here.
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