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Those miraculous “before” and “after” photos in skin care ads? All the “miracles” usually come from photo editing.
Last year, the Assisting Hands “Hand in Hand” newsletter reported on the proliferation of products and services being marketed as “anti-aging.” Here’s an update: the U.S. Food and Drug Administration recently warned a number of cosmetics companies that their marketing and advertising had crossed the line into making drug claims when they claimed their products could treat disease or change the body’s structure and function.
Many of these products promise to reverse wrinkles and otherwise make us look younger. According to the FDA, these cosmetics makers claim their products can regenerate cells, boost the activity of genes and increase collagen and elastin in the skin. Said Dr. Linda Katz, director of the FDA’s Office of Cosmetics and Colors, “Consumers need to know that these drug claims have not been proven to the FDA when they are making a decision to purchase one of these products.”
Dr. Katz reports that the FDA has seen a huge growth in the number of products making these claims. Anyone who watches late night TV, goes on the Internet or riffles through the back pages of a magazine will probably agree with her! She says that if makers of a skin care product claim their lotion or supplement can “turn back the biological clock,” consumers should remember the old saying: “If a product seems too good to be true, it probably is.”
That doesn’t mean that there’s nothing we can do to keep our skin as healthy as possible as we grow older. Though to an extent, the appearance of our skin as we grow older comes from the genes we’re born with, many important lifestyle choices can keep our skin healthy-looking:
If you have questions about your skin, talk to a dermatologist. These specialists can recommend products and procedures that improve the appearance and comfort of our skin as we grow older. Taking care of our whole body is the key to healthy-looking skin: It seems that beauty really isn’t just skin deep!
For More Information
Read more about skin health on the websites of the National Institute of Arthritis and Musculoskeletal and Skin Diseases and the American Academy of Dermatology
Source: Assisting Hands Home Care in association with IlluminAge. Copyright © IlluminAge, 2015.
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