IFA: Emerging Franchisor Conference

Our CEO, Lane Kofoed, recently visited the Lone Star State after being invited to participate as a speaker in the International Franchise Association’s (IFA) Emerging Franchisor Conference. As the leader of our quickly growing in-home health care franchise, with 40 offices currently operating in 80 territories across 14 U.S. states and one Canadian province, it makes sense that Kofoed was asked to share some of Assisting Hands Home Care’s best practices.

First up on the morning of November 18, Kofoed addressed a conference general assembly at the Sheraton Hotel in Dallas, Texas. His topic was Raising the Bar: Seven Steps Emerging Franchisors Can Apply to Set and Achieve Realistic Milestones. It covered:

• Establishing incremental expectations designed to advance franchise development.

• Milestones and mindsets: How to motivate franchisees who don’t know what they don’t know.

• Five critical reasons why emerging franchisors fail and how to avoid them.

• “I have profitable franchisees… when do I make money?”

The session was moderated by Dan Martin, CFE, CEO & Founder of IFX Franchise Management Systems. Kofoed was joined by fellow speaker Michael Landry, CFE, Vice President Franchise Development, Rent-A-Center Franchising International Inc.

On the afternoon of November 19, Kofoed was invited to share his words of wisdom with a panel of franchisors, in a conference session entitled “ Think Tank,” modeled after the hit TV show “Shark Tank.”

Read the session rules below:

“We will have a panel of franchisor experts offering constructive advice to a limited number of Featured Presenters. Each Featured Presenter will share their goals, their roadblocks, the nature of their concept, their blunders and ultimately “ask” for advice from the panel (and even you, the audience!). At the end of all of the presentations, our panel of experts will distribute their “money” and add why they “invested” or why they did not. The Presenter who accumulates the most money from the panel of experts, wins! Don’t miss this exciting session where everyone will learn and walk away with new ideas for taking their brand to the next level!”

Kofoed was joined on the Franchisor Mentor/Investors experts panel by Susan Black-Beth, CFE, COO, Super Wash & IFA Board Member, Jania Bailey, CFE, President & COO, FranNet Franchising, LLC & IFA Board Member and Nancy Bigley, CFE, CEO, Bottle & Bottega.

With all of this valuable advice and information swapping at the IFA event, we’re pretty sure the only issue Kofoed didn’t address while in Dallas was finding out the true answer to the question, “Who shot J.R.?”