Geriatric Care Managers Offer Tips for Keeping Aging Parents at Home
With the aging of the U.S. population, confronting the need for nursing home care is an increasingly common challenge for…
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Helping Aging Parents Who Want to Remain at Home
As a recent Congressional Budget Office (CBO) report predicted a doubling of nursing home and other long-term care costs, the…
IFA: Emerging Franchisor Conference
Our CEO, Lane Kofoed, recently visited the Lone Star State after being invited to participate as a speaker in the...
Marketers May Use “Graywashing” to Attract Senior Consumers
Baby boomers and their parents—until recently viewed as virtually non-existent by many marketers—are fast becoming coveted customers. People age 50…