About Assisting Hands Home Care — Wisconsin

Assisting Hands was founded on a simple belief: everyone deserves to age safely and comfortably in the place they call home.

Our mission extends beyond caregiving — we help families navigate one of life’s most sensitive stages with confidence and peace of mind. Franchise owners carry that mission forward by employing local caregivers, creating jobs, and ensuring seniors receive reliable, high-quality care where they need it most.

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Want to make a difference but don’t know where to start?

For entrepreneurs seeking both profit and purpose, Assisting Hands Home Care offers the perfect balance. Our franchise model empowers you to own a trusted senior-care brand while making a meaningful difference in your community:

  • A business built on purpose
  • Lasting positive impact locally
  • Greater control over your time
  • Opportunities for financial growth and independence

With 180 franchises and 81 offices across the U.S. and Canada, Assisting Hands has built a nationwide network of compassionate owners.

With 15 locations in Illinois and 2 in Wisconsin, our growth is driven by a network of compassionate owners who blend business expertise with heart-centered service — a community united by shared values and proven results.

Why Entrepreneurs Choose Assisting Hands

At Assisting Hands, we empower franchise owners to build thriving businesses while making a real difference in their communities. Here’s why entrepreneurs choose us:

  • Proven Systems & Support: Comprehensive national training, an intuitive operations platform, and local mentorship make ownership accessible, even for those new to home care.
  • Local + National Support: Get hands-on guidance from your Wisconsin Area Representative, backed by the full resources of the Assisting Hands national office.
  • Lower Royalties & Ad Fund: More of your revenue stays local, supporting caregiver retention, marketing efforts, and community growth.
  • Family Culture: We’re large enough to provide structure, yet small enough to know you by name. Collaboration—not competition—drives our shared success.

Your Opportunity in a Growing Industry

The demand for in-home senior care in Wisconsin is stronger than ever, creating a unique opportunity for entrepreneurs to build a meaningful and profitable business.

  • Rising Senior Population: Residents aged 65 and older now make up 19% of Wisconsin’s population, up from 13.7% just a decade ago (census.gov, ACS 2023).
  • Strong Private-Pay Market: With a median household income of $74,242 statewide, families are well-positioned to invest in quality care.
  • Future Growth: By 2030, nearly 1 in 4 Wisconsinites will be 65 or older, driving sustained demand for trusted in-home care services.

This demographic shift ensures that home care remains one of the most stable, scalable, and purpose-driven industries for entrepreneurs ready to make an impact.

The Franchise Process at a Glance: Your 5 Steps to Home Care Ownership

Owning an Assisting Hands franchise is straightforward, even for busy professionals. Our step-by-step process is designed to guide you with clarity and confidence, providing the support, tools, and insights you need to transition smoothly into successful home care ownership. From your first inquiry to opening day, we make the journey transparent, focused, and achievable.

Step Description
1 Complete and Return the Personal Profile Form – Your journey begins by submitting your profile, detailing your professional history, financial capacity, and target Wisconsin market. This initial step allows our team to confirm territory availability and your alignment with our purpose-driven model, leading to your first no-obligation conversation.
2 Receive our Franchise Disclosure Document (FDD) – This is the due diligence phase in which you’ll receive the comprehensive FDD, providing full legal, operational, and financial transparency. We encourage a thorough review with your advisors to fully understand the investment, the business framework, and the benefit of our lower royalty contributions.
3 Speak to our Franchise Owners – Gain real-world validation by connecting directly with current owners, particularly those operating in Wisconsin. This is your chance for a candid exchange about daily operations, local caregiver recruitment, and the true value of the ongoing support provided by their Area Representative and the corporate team.
4 Attend Discovery Day – This is a deep dive into the Assisting Hands culture. You’ll travel to headquarters (or our scenic Idaho ranch) to meet the Executive Team and connect with your dedicated Wisconsin Area Representative, Richard E. Ueberfluss. This event focuses on demonstrating our support systems, operational best practices, and strategies for local marketing and client acquisition.
5 Sign the Franchise Agreement – When you’re ready, you’ll formally sign the agreement, giving you immediate access to our comprehensive onboarding process. This includes National Training on our technology and compliance systems, along with step-by-step guidance to establish your legal entity, set up your office, and receive essential support during your soft launch, including your first client onboarding and initial hiring.

Join a Family That Cares

When you become an Assisting Hands owner, you’re joining more than a franchise — you’re joining a family. We foster collaboration, mentorship, and mutual respect, knowing that each owner’s success strengthens the entire network. Every caregiver you bring on board has the power to make a meaningful difference in someone’s life.

Meet Our Leadership Family in Wisconsin & Illinois

Richard E. Ueberfluss

Wisconsin and Illinois Area Representative

A Board-Certified Orthopedic Physical Therapist and healthcare executive with 35+ years of clinical & administrative experience, Richard leads the Assisting Hands network in Illinois and Wisconsin.

He mentors every new franchise owner through start-up, staffing, compliance, and growth. His leadership bridges the gap between professional healthcare standards and compassionate community service.

Robin

Owner, Assisting Hands Central Milwaukee, WI

Robin’s team in Milwaukee exemplifies our promise of responsive, relationship-based care. Her office is known for dependable service and genuine compassion.

Daniela

Owner, Assisting Hands Schaumburg & Park Ridge

Daniela transformed her passion for caregiving into one of Illinois’s top-performing agencies. She’s proof that operational excellence and empathy can co-exist and thrive.

Alison

Owner, Assisting Hands Lombard, IL

Alison combines strategic leadership with kindness, building a caregiver culture rooted in loyalty and trust.

Daniellah

Owner, Assisting Hands Arlington Heights, IL

Daniellah leads one of our most community-active Illinois offices. Her team focuses on personalized care plans, consistent communication, and client satisfaction.

Together, these owners and Richard’s guidance represent a tight-knit regional family — business owners helping one another succeed while elevating standards of care.

Start Your Journey Today

Ready to turn purpose into profit?

Request our Wisconsin Franchise Information Kit to explore territory availability, investment details, training, and the steps to get started. We’ll also review available Wisconsin territories and help align your goals with the right opportunity.

Call us at (262) 585-0330

Meet Our Leadership Family in Wisconsin & Illinois

J.D.

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“If we had to do it all over again, we would absolutely choose to start an Assisting Hands franchise. We are incredibly grateful for Jennifer and Richard’s dedication, professionalism, and continued support. They have made a lasting impact on our business and the families we serve.”

Robin Elario – Menomonee Falls, WI

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”

Angela Flintz – Elgin, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”

Harry Dexter – Rockford, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”

Frequently Asked Questions About Home Care Business

Is home care a good business opportunity in Wisconsin?
What makes Wisconsin a great place to start a home care franchise?
How profitable is a home care business?
What’s the difference between private pay and Medicaid-funded home care in Wisconsin?
How much does it cost to start a home care business in Wisconsin?
Do I need a healthcare background to own a home care franchise?
What services will my home care agency offer?
How quickly can I launch my business?
Is home care a good business opportunity in Wisconsin?
Absolutely. Wisconsin’s aging population and strong family-centered culture make home care one of the most rewarding and sustainable business opportunities in the state. More than 19% of Wisconsin residents are 65 or older, and that number is expected to increase sharply as baby boomers enter their 80s. Families across the state, from Madison and Milwaukee to Green Bay and Appleton, are seeking reliable, compassionate care that allows loved ones to age safely at home. This ongoing demand creates a stable market with long-term growth potential.
What makes Wisconsin a great place to start a home care franchise?
Wisconsin offers a balance of demographic demand and local support. The state’s combination of high senior density, and strong household income levels, makes it ideal for non-medical home care agencies. Franchise owners benefit from moderate startup costs, lower competition in smaller cities, and referral-friendly healthcare networks.
How profitable is a home care business?
Profitability depends on factors such as local population size, caregiver recruitment, and marketing reach. Many franchise owners reach profitability by the end of the first year, with average revenues growing steadily as referral partnerships and caregiver teams expand. Assisting Hands’ low royalty rates and ad fund contributions also help owners keep more of their revenue to reinvest in local growth.
What’s the difference between private pay and Medicaid-funded home care in Wisconsin?
In Wisconsin, most home care agencies are private pay, meaning clients pay directly or through long-term care insurance. Private pay clients often seek higher-quality, more flexible care.

Medicaid-funded programs, such as Family Care or IRIS (Include, Respect, I Self-Direct), cover the cost of care for eligible seniors and adults with disabilities. Many agencies choose to work with both funding models to diversify revenue and serve more community members.

How much does it cost to start a home care business in Wisconsin?
Typical startup investment ranges from $150,000–$200,000+, including the franchise fee, office setup, and working capital. With Assisting Hands’ proven systems, lower royalties, and local Area Representative support, franchisees can achieve strong ROI while maintaining a manageable overhead.
Do I need a healthcare background to own a home care franchise?
No medical background is required. Many successful franchise owners come from business, sales, or service industries. Assisting Hands provides full training in compliance, caregiver hiring, operations, and marketing, plus ongoing mentorship from a local area representative.
What services will my home care agency offer?
Wisconsin franchisees typically provide non-medical in-home support such as:

  • Personal care (bathing, dressing, grooming)
  • Companionship and emotional support
  • Light housekeeping and laundry
  • Meal preparation and medication reminders
  • Alzheimer’s and dementia care
  • Post-surgery or hospital-to-home recovery support
How quickly can I launch my business?
From your first introductory call to grand opening, most Assisting Hands franchisees launch within 3–6 months, depending on licensing, caregiver hiring, and territory readiness.

Take The Next Step

Building a senior home care business can be the most rewarding experience of your life.  We understand that you have lots of questions and we’re here to help you answer them.  Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner.  You will be contacted by Rich, your Area Representative and mentor.

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Get Started Now

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We will never share your information and all inquiries are kept completely confidential.  If you do not feel comfortable providing your information, simply contact Rich:

Phone: (262) 585-0330

Office address: 811 East Washington Ave, Suite 400, Madison, WI 53703

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