Wisconsin is on the brink of a significant demographic transformation. The state’s senior population is steadily growing, with more than one in five residents aged 65 and older in several counties. Paired with a strong base of middle- and upper-middle-income households and a culture that values comfort, community, and quality care, Wisconsin presents a prime market for private-pay senior care.
Across cities like Madison, Green Bay, Kenosha, and Lake Geneva, families are increasingly turning to trusted, locally owned home care agencies to help their loved ones age safely and comfortably at home. As this demand continues to rise, the need for compassionate caregivers and skilled home care professionals will only become more urgent in the years ahead.
As Wisconsin’s senior population is projected to grow faster than its caregiver workforce, the gap between care needs and service availability is expected to widen. The data suggests a potential imbalance:
Unlike traditional, top-down franchise systems, Assisting Hands® offers the best of both worlds — structure with flexibility. You gain access to proven models, tools, and systems, while retaining the freedom to shape your business around your community’s unique needs.
Our lower royalty and advertising fund contributions mean you keep more of your revenue to reinvest locally, reward top caregivers, and strengthen your community presence.
What truly sets Assisting Hands apart is our family-oriented culture and local support model. With an experienced Wisconsin-based Area Representative right in your market, you’ll have a mentor, coach, and partner invested in your success, not just a distant corporate team.
This balance of national systems and local partnership empowers you to build a business you’re proud of, one that reflects your values, serves your neighbors, and grows on your terms.
Assisting Hands® agencies provide a broad suite of non-medical home care services that address both daily living needs and long-term support. These services enable seniors to remain safely and comfortably at home, while offering peace of mind to their families:
We recognize that investing in a franchise is more than a business decision, it’s a life-changing step. The Assisting Hands® approach is designed for professionals and entrepreneurs who want a clear, transparent path to business ownership, with the guidance and support of experienced Wisconsin leadership every step of the way.
Your Wisconsin Area Representative, Richard E. Ueberfluss, provides hands-on coaching before, during, and after your launch to ensure your transition into ownership is seamless.
Assisting Hands has been consistently recognized for excellence in franchise performance, owner satisfaction, and growth potential:
These awards highlight a brand that combines credibility, operational strength, and an outstanding owner community.
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“If we had to do it all over again, we would absolutely choose to start an Assisting Hands franchise. We are incredibly grateful for Jennifer and Richard’s dedication, professionalism, and continued support. They have made a lasting impact on our business and the families we serve.”
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”
Medicaid-funded programs, such as Family Care or IRIS (Include, Respect, I Self-Direct), cover the cost of care for eligible seniors and adults with disabilities. Many agencies choose to work with both funding models to diversify revenue and serve more community members.
Building a senior home care business can be the most rewarding experience of your life. We understand that you have lots of questions and we’re here to help you answer them. Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner. You will be contacted by Rich, your Area Representative and mentor.
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We will never share your information and all inquiries are kept completely confidential. If you do not feel comfortable providing your information, simply contact Rich:
Phone: (262) 585-0330
Office address: 811 East Washington Ave, Suite 400, Madison, WI 53703