Start a Home Care Business in Madison and Janesville, WI

Build a Profitable Home Care Business in Madison and Janesville, Wisconsin with Assisting Hands®

If you’re considering starting a home care agency in Wisconsin, both Madison and Janesville, WI offer strong opportunities for growth.

Madison, WI has a steadily aging population, with 13% of residents age 65 or older and an average household income of $70,484. These factors make the area well-positioned to support a growing need for senior in-home care services.

Janesville, WI shows an even stronger trend. With a median age of 40.5 and more than 19% of residents in the 65+ population, the demand for reliable home care continues to rise. The city’s median household income of $71,885 further demonstrates a strong capacity to invest in quality home care.

Assisting Hands Home Care can guide you through every step of establishing your agency in the Madison – Janesville, WI market. We provide proven systems, comprehensive training, and support from experienced Area Representatives. Once your agency is up and running, you’ll have the autonomy to operate your business in a way that aligns with your goals and leadership style.

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Benefits of Starting an Assisting Hands Home Care Business

Choosing to open a business with Assisting Hands gives you the independence of running your own business while benefiting from the reputation, structure, and support of an established national organization. Our franchise model is designed to help you build a meaningful presence in your community, increase profitability, and grow with guidance that is both accessible and personalized.

Here’s what sets the Assisting Hands opportunity apart:

  • Keep More of Your Revenue – Our competitive royalty and marketing fees allow you to retain a greater share of your earnings, giving you more flexibility to invest directly into your Madison or Janesville service area.
  • Local, Personalized Support – Work closely with knowledgeable Area Representatives who provide hands-on coaching, strategic insight, and valuable regional connections.
  • Operational Freedom – Use our proven systems and best practices while maintaining the ability to run your agency in a way that fits your goals and leadership style.
  • Collaborative Culture – Join a franchise family that prioritizes teamwork, shared learning, and community-driven success.
  • Pathways for Growth – Start with non-medical home care and expand into additional service lines over time, such as nursing care, care management, or home medical equipment.

Learn more

Cities Includes in the Madison, WI Territory

  • Madison
  • Janesville

Why This Business is More Than Profit

For those who feel called to serve their community, owning an Assisting Hands franchise offers far more than a business venture, it provides an opportunity to make a lasting difference in people’s lives. Our top-performing franchise owners are united by empathy, purpose, and a commitment to supporting others.

  • Purpose-Driven Work – Each day, you play a key role in helping older adults remain secure, independent, and comfortable in the place they love most, their home.
  • A Growing Senior Population – As the baby boomer generation ages and the number of adults over 85 increases, the need for dependable home care will only accelerate. Entering the home care industry now positions you to meet this rising demand.
  • Respected Community Presence – As a franchise owner, you become a trusted resource for families, caregivers, and local professionals who rely on your leadership and dedication.

How Assisting Hands Helps Families

At Assisting Hands, our mission is simple yet powerful: to deliver compassionate, tailored care that helps seniors remain safe, independent, and comfortable in the homes they love. Families rely on us for dependable support, professional guidance, and peace of mind when it matters most.

Our range of services includes:

  • Personal Care – Support with bathing, dressing, grooming, and toileting to maintain dignity and comfort.
  • Companionship – Engaging social interaction that promotes emotional well-being and reduces feelings of isolation.
  • Meal Preparation – Healthy, balanced meals prepared to meet individual dietary needs and preferences.
  • Light Housekeeping & Laundry – Maintaining a clean, organized, and welcoming home environment.
  • Medication Reminders – Helping seniors stay consistent with their prescribed medications.
  • Transportation – Safe and reliable rides to medical appointments, errands, and community activities.
  • Mobility Support & Fall Prevention – Assistance with walking, transfers, and safety measures to reduce fall risks.
  • Memory Care – Specialized care for individuals living with Alzheimer’s disease or other forms of dementia.
  • Recovery Support – Guidance and care after surgery or hospitalization to ensure a smooth recovery.
  • Hospice & Caregiver Relief – Compassionate end-of-life support and respite services to give families peace of mind.

How to Start a Home Care Agency Business in Madison and Janesville, WI

Launching an Assisting Hands Home Care franchise in Madison or Janesville is a structured, step-by-step process designed to equip you with the knowledge, tools, and confidence to build a successful, sustainable business in a thriving industry. Each stage of the process provides guidance and support to help you grow your franchise with compliance and profitability in mind.

Steps to Start a Home Care Franchise in Lake Geneva

Launching your agency is straightforward with our proven process:

Step Description
1 Complete Your Personal Profile – Begin by submitting a profile outlining your professional background, financial readiness, and long-term goals. This helps ensure strong alignment between your vision and the franchise opportunity.
2 Review the Franchise Disclosure Document (FDD) – You’ll receive the FDD, a detailed legal document required by the FTC. It explains the franchisor’s obligations, operational framework, and key financial information so you fully understand what joining the network entails.
3 Speak with Current Franchise Owners – Connect with existing and former franchisees listed in the FDD. Their insights into day-to-day operations, support systems, and growth potential give you a realistic picture of what it’s like to own a franchise.
4 Attend Discovery Day – This in-person event, typically held at our headquarters, allows you to meet the leadership team, explore our operations, and experience firsthand the resources available to franchisees. It’s your opportunity to make an informed decision about joining the Assisting Hands family.
5 Sign Your Franchise Agreement – After completing due diligence and any required waiting periods, you’ll officially sign your franchise agreement, giving you the rights to open and operate your Assisting Hands Home Care location.
Learn more about our franchise process

Other Available Territories Nearby

  • Lake Geneva – Burlington
  • Kenosha – Racine
  • Oconomowoc – Fond du Lac
  • Sheboygan – Appleton
  • Green Bay

See all territories

Investment

Launching an Assisting Hands franchise is designed to be both accessible and manageable, with transparent investment expectations and hands-on support to guide you through every stage of your journey.

  • Estimated Initial Investment: $150,000 – $200,000+ (dependent on territory size, local market conditions, and business scale)
  • Royalty Fee: 4% – 5%
  • Advertising Contribution:5%

Comprehensive financial details, including average revenue figures, operational benchmarks, and other key metrics, are provided in the Franchise Disclosure Document (FDD), which you’ll receive as part of the discovery process.

Learn more about costs

No Obligation – Talk to Us to See if You’re a Good Fit

Now is an ideal moment to launch a home care franchise in Madison or Janesville, WI. With a growing senior population, strong local earning potential, and the backing of Assisting Hands’ proven systems, you have the opportunity to create a meaningful, profitable business that positively impacts your community every day.

Ready to get started? Call us at (262) 585-0330 to learn about available territories and take the first step toward owning your franchise.

Call us at (262) 585-0330

What Our Owners Say

J.D.

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“If we had to do it all over again, we would absolutely choose to start an Assisting Hands franchise. We are incredibly grateful for Jennifer and Richard’s dedication, professionalism, and continued support. They have made a lasting impact on our business and the families we serve.”

Robin Elario – Menomonee Falls, WI

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”

Angela Flintz – Elgin, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”

Harry Dexter – Rockford, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”

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Frequently Asked Questions About Starting a Home Care Agency in Madison and Janesville, WI

What is the cost to start a home care franchise in Madison or Janesville, WI?

Most new franchise owners invest between $150,000 and $200,000+ in startup capital, in addition to the franchise fee. With Assisting Hands’ competitive royalties, lower franchise fees, and minimal advertising contributions, you keep more of your revenue to reinvest in growing your local business.

How much do home care services charge per hour in these areas?

In Madison, non-medical home care rates average $26 per hour, depending on service type and caregiver availability. In Janesville, rates generally fall between $26 and $28 per hour.

What training and support will I receive?

All franchisees complete a comprehensive national onboarding program. You'll also receive ongoing coaching from Richard E. Ueberfluss, PT, a Wisconsin-based Area Representative, who provides guidance in operations, marketing, sales, and caregiver recruitment.

What types of caregivers will I hire?

Most new locations start with personal care aides, companions, and homemakers. As your business grows, you can expand your team to include CNAs and nurses to meet evolving client needs.

Do I need previous experience in home care?

No prior experience is necessary. Many franchisees come from business, service, or healthcare-adjacent backgrounds. Assisting Hands provides complete training in compliance, hiring, operations, and marketing, along with continuous mentorship at the local level.

How quickly can I launch my franchise?

Depending on licensing requirements, caregiver recruitment, and territory setup, most new owners are able to open their franchise within 3–6 months.

What’s the senior population in Madison and Janesville?

Madison has more than 13% of residents aged 65 and older. Janesville has a median age of 40.5, with over 19% of residents in the 65+ age group. As the baby boomer generation continues to age into the 85+ category, demand for quality in-home care services is expected to grow steadily.

Take The Next Step

Building a senior home care business can be the most rewarding experience of your life.  We understand that you have lots of questions and we’re here to help you answer them.  Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner.  You will be contacted by Rich, your Area Representative and mentor.

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Get Started Now

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We will never share your information and all inquiries are kept completely confidential.  If you do not feel comfortable providing your information, simply contact Rich:

Phone: (262) 585-0330

Office address: 811 East Washington Ave, Suite 400, Madison, WI 53703

About Assisting Hands | By the Numbers |  Current Locations