Start a Home Care Business in Kenosha and Racine, WI

Build a Profitable Home Care Business in Kenosha and Racine, Wisconsin with Assisting Hands®

If you are looking to start a home care agency business in Wisconsin, Kenosha and Racine are prime areas. Kenosha, WI is a lakeside town in Kenosha County with a median age of 38.1 and 15% of the population is age 65 or older. The demand for senior home care will continue to grow in this area and with a median household income of $68,885, this community has the resources to invest in senior care.

Racine, WI is a city on the shore of Lake Michigan in Racine County with a median age of 36.8 but over 16% of the population is 65 or older, meaning there is a growing demand for quality in-home care. The median household income in Racine is $55,065, including 22% of the population earning over $100K per household, which shows that this community has the resources to invest in senior care.

At Assisting Hands Home Care, we can help you launch your home care business in Kenosha or Racine, WI by providing you with the systems, training, and support from local Area Representatives. Once your business is launched, you will have the freedom to run it in the way you see fit.

Download Brochure
Request Info

Benefits of Starting an Assisting Hands Home Care Business

Owning an Assisting Hands franchise allows you to run your own business while benefiting from the credibility and support of a trusted national brand. Our franchise model is built to help you make a meaningful difference in your community, grow your revenue, and achieve long-term success with accessible and personal guidance and support.

  • Keep More of Your Earnings – Enjoy lower royalty fees and advertising contributions, leaving more resources to reinvest in your Kenosha or Racine community.
  • Hands-On Local Support – Receive coaching, networking connections, and ongoing guidance from experienced local representatives.
  • Flexible Operations – Leverage proven business systems without rigid corporate limitations.
  • Community-Focused Culture – Become part of a network that values collaboration, mutual support, and shared success.
  • Opportunities for Expansion – Begin with non-medical senior care and gradually broaden into nursing services, case management, or home health equipment sales.

Learn more

Why This Business is About More Than Profit

For the right individuals, owning an Assisting Hands franchise is more than a business opportunity, it’s a chance to make a meaningful impact. Our most successful owners are driven by compassion and a genuine desire to improve the lives of others.

  • A Mission That Matters – Every day, you help seniors stay safe, comfortable, and independent in their own homes.
  • Riding the Boomer Wave – With the oldest baby boomers entering their late 70s and a surge of 85+ seniors on the horizon, the demand for quality home care is set to grow dramatically. Starting now puts you ahead of this expanding market.
  • Trusted Local Leadership – Your guidance and care will be valued by families, caregivers, and referral partners throughout your community.

Cities Included in the Kenosha, WI Territory

  • Kenosha
  • Racine

How Assisting Hands Helps Families

Assisting Hands is guided by a clear mission: to provide compassionate, personalized care that empowers seniors to live safely and independently in their own homes. Families trust us to offer support where it’s needed most, delivering both reassurance and professional expertise.

Our comprehensive services include:

  • Personal Care – Assistance with bathing, grooming, dressing, and toileting.
  • Companionship – Meaningful social interaction to enhance well-being and reduce isolation.
  • Meal Preparation – Nutritious meals tailored to dietary needs.
  • Light Housekeeping & Laundry – Keeping homes clean, organized, and comfortable.
  • Medication Reminders – Helping seniors stay on track with their prescriptions.
  • Transportation – Reliable rides to appointments, errands, and community activities.
  • Mobility Support & Fall Prevention – Ensuring safety and confidence while moving around.
  • Memory Care – Specialized support for Alzheimer’s and dementia.
  • Recovery Assistance – Guidance after hospitalization or surgery to promote healing.
  • Hospice & Caregiver Relief – Compassionate end-of-life care and respite services for families.

How to Start a Home Care Business in Kenosha and Racine, WI

Launching your own Assisting Hands Home Care franchise in Kenosha and Racine is a guided, step-by-step process designed to set you up for success. Each phase provides the insight, support, and confidence needed to build a compliant, profitable, and sustainable business in a growing industry.

Steps to Start a Home Care Franchise

Launching your agency is straightforward with our proven process:

Step Description
1 Submit Your Personal Profile – Start by completing a profile form that helps us understand your professional experience, financial readiness, and long-term goals. This ensures a strong match between you and the franchise opportunity.
2 Review the Franchise Disclosure Document (FDD) – You’ll receive the FDD, a comprehensive legal document required by the FTC. It outlines key details about the franchisor, the franchise system, and the obligations included in your future agreement.
3 Connect with Current Franchise Owners – As part of your due diligence, speak with existing and past franchisees listed in the FDD. Their insights provide a real-world perspective on the business model, support network, and earning potential.
4 Attend Discovery Day – This in-person event, typically held at our headquarters, allows you to meet the executive team, tour operations, and get a firsthand look at the support systems in place, helping you make an informed decision about joining the network.
5 Sign Your Franchise Agreement – Once you’ve completed due diligence and the required waiting period, you’ll officially sign your franchise agreement, granting you the rights to operate your Assisting Hands location.
Learn more about our franchise process

Other Available Territories Nearby

  • Lake Geneva – Burlington
  • Madison – Janesville
  • Oconomowoc – Fond du Lac
  • Sheboygan – Appleton
  • Green Bay

See all territories

Investment

Starting your Assisting Hands franchise is both accessible and manageable, offering clear investment ranges and dedicated support to guide you every step of the way.

  • Estimated Initial Investment: $150,000 – $200,000+ (varies by territory, business size, and local factors)
  • Royalty Fee: 4% – 5%
  • Advertising Contribution:5%

Detailed financial information, including average gross revenue and operational benchmarks, is available once you receive and review our Franchise Disclosure Document (FDD).

Learn more about costs

No Obligation – Talk to Us to See If You’re a Good Fit

There’s never been a better time to start a home care franchise in Kenosha and Racine, WI. With the senior population rising, solid local earning potential, and the support of Assisting Hands’ proven systems, you can build a rewarding, profitable business that truly makes a difference in your community every day.

Call us today at (262) 585-0330 to explore available territories and take the first step toward franchise ownership.

Call us at (262) 585-0330

What Our Owners Say

J.D.

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“If we had to do it all over again, we would absolutely choose to start an Assisting Hands franchise. We are incredibly grateful for Jennifer and Richard’s dedication, professionalism, and continued support. They have made a lasting impact on our business and the families we serve.”

Robin Elario – Menomonee Falls, WI

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”

Angela Flintz – Elgin, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”

Harry Dexter – Rockford, IL

Franchise Owner ⭐️⭐️⭐️⭐️⭐️

“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”

Recent Posts

732871751_122117206719212240_2730354099049216986_n (1)

Assisting Hands Home Care Hosts a Franchise Broker Discovery Day in Milwaukee, WI

Assisting Hands Home Care Hosts a Franchise Broker Discovery Day in Milwaukee, WI Some of the best franchise conversations don’t happen in a boardroom. They happen when people have the opportunity to experience your culture firsthand. This week, Assisting Hands Home Care welcomed an outstanding group of franchise brokers to Milwaukee for a Broker Discovery Day built to showcase far…

9 best cities in Wisconsin for senior care

9 Best Cities in Wisconsin to Open a Senior Care Business in 2026

Wisconsin’s senior population is growing faster than almost any other age group in the state, and the workforce that cares for them can’t keep up. One in four direct caregiver positions at Wisconsin nursing homes and assisted living communities now sits vacant, double the rate from just two years ago. For anyone weighing where to open a senior care business,…

how much does it cost to open a home care business

How Much Does It Cost to Open a Home Care Franchise in Wisconsin?

Opening a home care franchise in Wisconsin starts with one question: How much does it cost to open a home care business? Here is a clear look at the investment behind an Assisting Hands Home Care franchise, from the franchise fee to ongoing royalties, so you know exactly what to budget for before you take the next step. What Is…

Frequently Asked Questions About Starting a Home Care Agency in Kenosha and Racine, WI

How much does it cost to start a home care franchise in the Kenosha and Racine, WI area?
What do home care services typically charge per hour in Kenosha and Racine?
What training and support will I receive?
What types of caregivers will I hire?
Do I need prior experience in home care?
How quickly can I open my franchise?
What’s the senior population in Kenosha and Racine?
How much does it cost to start a home care franchise in the Kenosha and Racine, WI area?
Most owners invest between $150,000 and $200,000+ in startup capital, in addition to the franchise fee. With Assisting Hands’ lower franchise fees, royalties, and advertising contributions, you retain more of your earnings to grow your business locally.
What do home care services typically charge per hour in Kenosha and Racine?
Non-medical home care rates in Racine generally range from $26 to $35 per hour, depending on the level of service and caregiver availability. In Kenosha, hourly home care rates range from $26 to $29.
What training and support will I receive?
Franchisees complete a national onboarding program and then work closely with Richard E. Ueberfluss, PT, Wisconsin-born Area Representative, who provides hands-on coaching in operations, sales, marketing, and caregiver recruitment.
What types of caregivers will I hire?
New franchises typically begin with personal care aides, companions, and homemakers, with the option to expand into CNAs and nurse staffing as your business grows.
Do I need prior experience in home care?
No prior experience is required. Many franchisees come from business or service backgrounds, and Assisting Hands offers full training in compliance, hiring, operations, and marketing, along with ongoing local mentorship.
How quickly can I open my franchise?
Most owners launch their business within 3–6 months, depending on licensing, caregiver recruitment, and territory setup.
What’s the senior population in Kenosha and Racine?
Kenosha has a median age of 38.1 with over 15% of residents age 65 and older while Racine has a median age of 36.8 with over 16% of residents age 65 and older. These numbers are expected to increase as baby boomers reach the 85+ age group, creating growing demand for home care services.

Take The Next Step

Building a senior home care business can be the most rewarding experience of your life.  We understand that you have lots of questions and we’re here to help you answer them.  Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner.  You will be contacted by Rich, your Area Representative and mentor.

.

Get Started Now

.

We will never share your information and all inquiries are kept completely confidential.  If you do not feel comfortable providing your information, simply contact Rich:

Phone: (262) 585-0330

Office address: 811 East Washington Ave, Suite 400, Madison, WI 53703

About Assisting Hands | By the Numbers |  Current Locations