Wisconsin’s aging population and strong community values make it one of the most promising regions to start a home care franchise. Assisting Hands Home Care offers prime territories across the state for entrepreneurs ready to make a local impact while building a rewarding business. From vibrant urban centers like Madison and Green Bay to welcoming communities such as Lake Geneva and Oconomowoc, each area presents unique growth opportunities backed by local support and proven systems. Explore our available Wisconsin territories below to find the right market for you.
- Addison
- Appleton
- Beloit
- Burlington
- Cross Plains
- Elkhorn
- Fond du Lac
- Green Bay
- Janesville
- Kenosha
- Lake Geneva
- Madison
- Oconomowoc
- Oshkosh
- Racine
- Sheboygan
- Waterford
- West Bend
Meet Our Leadership Family in Wisconsin & Illinois
J.D.
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“If we had to do it all over again, we would absolutely choose to start an Assisting Hands franchise. We are incredibly grateful for Jennifer and Richard’s dedication, professionalism, and continued support. They have made a lasting impact on our business and the families we serve.”
Robin Elario – Menomonee Falls, WI
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”
Angela Flintz – Elgin, IL
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”
Harry Dexter – Rockford, IL
Franchise Owner ⭐️⭐️⭐️⭐️⭐️
“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”
Frequently Asked Questions About Home Care Business
Is home care a good business opportunity in Wisconsin?
Absolutely. Wisconsin’s aging population and strong family-centered culture make home care one of the most rewarding and sustainable business opportunities in the state. More than 19% of Wisconsin residents are 65 or older, and that number is expected to increase sharply as baby boomers enter their 80s. Families across the state, from Madison and Milwaukee to Green Bay and Appleton, are seeking reliable, compassionate care that allows loved ones to age safely at home. This ongoing demand creates a stable market with long-term growth potential.
What makes Wisconsin a great place to start a home care franchise?
Wisconsin offers a balance of demographic demand and local support. The state’s combination of high senior density, and strong household income levels, makes it ideal for non-medical home care agencies. Franchise owners benefit from moderate startup costs, lower competition in smaller cities, and referral-friendly healthcare networks.
How profitable is a home care business?
Profitability depends on factors such as local population size, caregiver recruitment, and marketing reach. Many franchise owners reach profitability by the end of the first year, with average revenues growing steadily as referral partnerships and caregiver teams expand. Assisting Hands’ low royalty rates and ad fund contributions also help owners keep more of their revenue to reinvest in local growth.
What’s the difference between private pay and Medicaid-funded home care in Wisconsin?
In Wisconsin, most home care agencies are private pay, meaning clients pay directly or through long-term care insurance. Private pay clients often seek higher-quality, more flexible care.
Medicaid-funded programs, such as Family Care or IRIS (Include, Respect, I Self-Direct), cover the cost of care for eligible seniors and adults with disabilities. Many agencies choose to work with both funding models to diversify revenue and serve more community members.
How much does it cost to start a home care business in Wisconsin?
Typical startup investment ranges from $150,000–$200,000+, including the franchise fee, office setup, and working capital. With Assisting Hands’ proven systems, lower royalties, and local Area Representative support, franchisees can achieve strong ROI while maintaining a manageable overhead.
Do I need a healthcare background to own a home care franchise?
No medical background is required. Many successful franchise owners come from business, sales, or service industries. Assisting Hands provides full training in compliance, caregiver hiring, operations, and marketing, plus ongoing mentorship from a local area representative.
What services will my home care agency offer?
Wisconsin franchisees typically provide non-medical in-home support such as:
- Personal care (bathing, dressing, grooming)
- Companionship and emotional support
- Light housekeeping and laundry
- Meal preparation and medication reminders
- Alzheimer’s and dementia care
- Post-surgery or hospital-to-home recovery support
How quickly can I launch my business?
From your first introductory call to grand opening, most Assisting Hands franchisees launch within 3–6 months, depending on licensing, caregiver hiring, and territory readiness.
Take The Next Step
Building a senior home care business can be the most rewarding experience of your life. We understand that you have lots of questions and we’re here to help you answer them. Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner. You will be contacted by Rich, your Area Representative and mentor.
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We will never share your information and all inquiries are kept completely confidential. If you do not feel comfortable providing your information, simply contact Rich:
Phone: (262) 585-0330
Office address: 811 East Washington Ave, Suite 400, Madison, WI 53703