Start a Senior Home Care Franchise in Madison and Janesville, WI

Join Assisting Hands and transform your passion for supporting seniors into a successful business backed by our proven model, comprehensive training, and dedicated local support.

If you’re considering launching your own home care franchise, the Madison and Janesville, WI region presents a promising opportunity for entrepreneurs passionate about making a difference.

Madison is one of the biggest cities in Wisconsin. More than 13% of residents are 65 or older, creating a strong need for compassionate, reliable in-home care. With a median household income of $70,484, families in the area are well-positioned to invest in high-quality senior care services.

Janesville has a median age of 40.5, with over 19% of residents aged 65 and above. The city’s median household income of $71,885, combined with its growing senior population, highlights both the demand for and the ability to support trusted in-home care services.

Assisting Hands Home Care provides franchisees with extensive training, proven operational systems, and ongoing local support throughout Wisconsin. We are committed to helping you establish and grow a rewarding home care business while preserving the flexibility to shape it according to your vision.

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Why Start a Home Care Franchise in Madison and Janesville, WI?

Choosing the Madison and Janesville region for your franchise means entering a market marked by growth, stability, and a clear demand for senior care services. Key factors that make this area an excellent choice include:

  • Growing Senior Population – With the older segment of the baby boomer generation continuing to age, the need for compassionate, in-home support is steadily increasing.
  • Strong Economic Capacity – Local households have the means to invest in dependable, high-quality home care, creating a solid foundation for your business.
  • Tight-Knit Community Values – Renowned for its welcoming, family-oriented atmosphere, the Madison – Janesville area emphasizes trust and personal connections, which are essential for establishing a successful home care franchise.

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The Assisting Hands Advantage

Joining Assisting Hands is more than starting a business, it’s becoming part of a purpose-driven community that combines strong financial potential with a genuine dedication to compassionate care. As a franchise owner, you’ll enjoy:

  • Competitive Fees – Lower royalty and marketing costs let you keep more of your revenue to grow and reinvest in your local market.
  • Local Wisconsin Support – Area representatives provide hands-on guidance from your initial launch through long-term business operations.
  • Flexible Operating Structure – Utilize proven systems without being constrained by rigid rules, giving you the freedom to manage your agency your way.
  • Collaborative Community – Join a network of franchise owners and corporate leaders who prioritize support, mentorship, and shared success.
  • Opportunities to Expand – Start with non-medical in-home care and gradually broaden your offerings to include staffing, care coordination, and other complementary services.

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More Than a Business: A Mission with a Purpose

At Assisting Hands, success is measured not only by financial achievement but by the difference you make in people’s lives. Our franchise owners thrive by blending smart business practices with compassionate care, helping seniors remain safe at home, lightening the load for families, and strengthening their local communities.

  • Provide Meaningful Support Every Day – Give families peace of mind by helping older adults stay independent and supported in the comfort of their own homes.
  • Prepare for a Growing Senior Boom – The population of adults 85 and older, particularly women, is projected to increase significantly. Starting your franchise now positions you to serve this rapidly expanding demographic.
  • Make a Lasting Local Impact – Your leadership not only enhances life for seniors but also supports caregivers and community partners, contributing to a stronger, more connected care network.

Cities in Madison, WI Territory

Madison, Janesville, WI

Services Families Depend On

Assisting Hands Home Care delivers personalized, in-home support designed to meet the unique needs of seniors and their families. Our care services span a wide range of everyday assistance and specialized help, including:

  • Personal Care Support – Assistance with bathing, dressing, grooming, and toileting.
  • Companionship – Engaging conversations, activities, and emotional support to reduce loneliness and promote well-being.
  • Meal Preparation – Planning and preparing nutritious meals that align with individual preferences and dietary needs.
  • Household Help – Light cleaning, laundry, and organization to keep the home safe and comfortable.
  • Medication Reminders – Gentle prompts to ensure seniors stay on track with their prescribed routines.
  • Transportation Services – Safe rides to appointments, shopping trips, and local errands.
  • Mobility and Safety Support – Assistance with walking, transfers, and proactive fall-prevention measures.
  • Specialized Memory Care – Tailored support for individuals living with Alzheimer’s disease or other forms of dementia.
  • Post-Hospital and Post-Surgical Care – Help during recovery at home to promote comfort and prevent readmission.
  • Respite and Hospice Support – Temporary relief and compassionate assistance for families navigating caregiving or end-of-life care.

Available Territories Nearby

Home care franchise opportunities are also available in these Wisconsin territories:

  • Lake Geneva – Burlington
  • Kenosha – Racine
  • Oconomowoc – Fond du Lac
  • Sheboygan – Appleton
  • Green Bay

Investment, Revenue, and ROI

Opening an Assisting Hands franchise gives you a strong foothold in a fast-growing, recession-resistant sector. The overview below outlines the financial considerations, from startup costs to revenue potential, so you can map out a clear and informed path to ownership:

  • Startup Investment: Typically ranges from $94,800 to $176,500, depending on territory size, market conditions, and operational scope.
  • Revenue Potential: Mature offices in comparable areas often generate around $883,000 in annual gross sales.
  • Profit Margins: With an effective mix of services, strong referral sources, and high client engagement, many franchisees target an operating margin of 15–25%.
  • Return on Investment: Through steady growth, community partnerships, and disciplined cost management, owners commonly recoup their initial investment within 3–5 years.

Steps to Start a Home Care Franchise in Madison and Janesville, WI

Launching your home care agency is straightforward with our clear, structured onboarding process:

Step Description
1 Complete Your Personal Profile – We begin by learning about your background, financial preparedness, and long-term vision. This helps both sides determine whether franchise ownership is a strong mutual fit.
2 Review the Franchise Disclosure Document (FDD) – You’ll receive the federally mandated FDD, which details 23 key sections explaining our business model, financial considerations, obligations, and other essential information.
3 Speak With Current Franchise Owners – As part of your research, you’ll connect with franchisees listed in the FDD to hear directly about their experiences including operations, training, daily challenges, and overall satisfaction.
4 Attend Discovery Day – During this in-depth meeting, usually held at our headquarters, you’ll meet the leadership team, explore our systems in action, and confirm that the partnership aligns with your goals.
5 Sign the Franchise Agreement – After completing the required waiting period and final evaluations, you’ll sign the agreement that officially authorizes you to launch and operate your own Assisting Hands franchise.
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Claim Your Wisconsin Territory Today

If you’re ready to launch a business that combines purpose with growth, now is the perfect time. The Madison and Janesville, WI region offers a unique mix of an expanding senior population, strong local demographics, and a community that values connection, making it an ideal market for a home care franchise.

Reach out today at (262) 585-0330 to learn more about Assisting Hands franchise opportunities and take the first step toward owning your own rewarding business.

What Our Owners Say

Robin Elario – Menomonee Falls, WI

Franchise Owner | ⭐️⭐️⭐️⭐️⭐️

“Rich has been instrumental in the transition of my Assisting Hands location in Wisconsin. His expertise and experience in the health care industry have helped me gain a clear understanding of the ins and outs of the home care industry and what it takes to be successful in this field. His ongoing support and encouragement will be invaluable as I move forward with growing my business.”

Angela Flintz – Elgin, IL

Franchise Owner | ⭐️⭐️⭐️⭐️⭐️

“Assisting Hands Home Care and Local Area Representative, Richard Ueberfluss, has been such an asset to me and my business development. He has been very supportive and provided life experience-based knowledge to educate me throughout the entire process. Richard’s local presence is invaluable to the support and training that drives business to my franchise location.”

Harry Dexter – Rockford, IL

Franchise Owner | ⭐️⭐️⭐️⭐️⭐️

“On behalf of Jen, myself, and the rest of the Assisting Hands Rockford team, we wanted to thank you both for coming out to the Rockford Rivets game on Saturday night to show support for our team and the efforts we are continuing to make for the veteran community. It means a lot to us that you were in attendance, and we hope you enjoyed the evening. Your ongoing commitment to us franchisees is truly appreciated and part of what makes Assisting Hands so great to be a part of.”

FAQ: Starting a Home Care Franchise in Madison and Janesville, WI

How much does it cost to start a home care franchise in Madison and Janesville, WI?
What are the typical home care rates in Madison and Janesville?
What kind of training and support will I receive?
What types of caregivers will I need to hire?
Do I need prior experience in home care?
How soon can I open my franchise?
What is the senior population like in Madison and Janesville?
How much does it cost to start a home care franchise in Madison and Janesville, WI?
Most new agencies invest $150,000 to $200,000+, not including the franchise fee. Thanks to Assisting Hands’ competitive royalty and marketing structure, owners are able to retain more income and reinvest it directly into scaling their local operations.
What are the typical home care rates in Madison and Janesville?
In Madison, the average rate of non-medical home care services is $26 per hour, depending on the level of care and caregiver availability. In Janesville, hourly rates typically fall between $26 and $28.
What kind of training and support will I receive?
Every franchisee begins with comprehensive national onboarding, followed by personalized coaching from Wisconsin Area Representative Richard E. Ueberfluss, PT. Ongoing support includes guidance in operations, sales, marketing, recruitment, and daily management to help you confidently launch and grow your agency.
What types of caregivers will I need to hire?
Most new offices start by hiring personal care aides, companions, and homemakers. As your agency expands, you can broaden your team to include CNAs and licensed nursing staff based on client needs.
Do I need prior experience in home care?
No. Many successful owners come from business, management, or customer service backgrounds. Assisting Hands provides complete training in compliance, operations, hiring, and marketing, along with ongoing mentorship from local leadership.
How soon can I open my franchise?
Most franchises launch within 3 to 6 months, depending on licensing timelines, recruitment progress, and territory preparation.
What is the senior population like in Madison and Janesville?
The median age in Madison is 32.5, with more than 13% of residents age 65 and older. Janesville’s median age is 40.5, with over 19% in the 65+ group. As baby boomers enter the 85+ category, both communities are expected to see a notable rise in demand for in-home senior care.

Take The Next Step

Building a senior home care business can be the most rewarding experience of your life.  We understand that you have lots of questions and we’re here to help you answer them.  Please click the button below to get in touch and take the next step in becoming an Assisting Hands franchise owner.  You will be contacted by Rich, your Area Representative and mentor.

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Get Started Now

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We will never share your information and all inquiries are kept completely confidential.  If you do not feel comfortable providing your information, simply contact Rich:

Phone: (262) 585-0330

Office address: 17535 Echo Lane, Brookfield, WI 53045

About Assisting Hands | By the Numbers |  Current Locations