Opening a home care franchise in Wisconsin starts with one question: How much does it cost to open a home care business? Here is a clear look at the investment behind an Assisting Hands Home Care franchise, from the franchise fee to ongoing royalties, so you know exactly what to budget for before you take the next step.
What Is the Franchise Fee for a Home Care Business in Wisconsin?
The initial franchise fee for a single Assisting Hands Home Care territory is $55,000. If you qualify to purchase additional territories, you can do so at a discount, which lowers the per-unit cost as you grow into a multi-unit owner.
How Much Is the Total Startup Investment?
Total startup investment for a Wisconsin territory typically runs $150,000 to $200,000 or more, covering the franchise fee, office setup, and working capital.
This is a low capital investment with a big business return. Overhead stays lean, and the business model scales easily, whether you own a single territory, expand into multiple units, or grow into an Area Representative role over time. Owners who want to stretch that investment further often look at how to layer multiple revenue streams into a single senior care franchise, rather than relying on one service line to carry the business.
What Ongoing Fees Will You Pay After You Open?
- Royalty fee: A sliding scale of 5% down to 4% of weekly gross revenue. As your business grows, the percentage you pay goes down.
- Marketing fund: Lower royalty and advertising fund contributions than many competing senior care franchises, which means more of your revenue stays in your community, ready to reinvest in local marketing and caregiver wages.

How Long Does the Franchise Agreement Last?
The franchise agreement runs for ten years, with options for two additional ten-year renewals, giving owners a long runway to build real equity in their territory. The Assisting Hands network includes 250 sold territories and 121 open offices across the United States and Canada, a track record that speaks to a proven, scalable model.
What Does the Investment Actually Include?
The fee and total investment cover more than a name on the door:
- A four-phase training program that walks new owners through business operations, compliance, and caregiver hiring.
- Business-in-a-Box software that handles scheduling, billing, and client management from day one.
- Electronic Visit Verification (EVV) technology that documents caregiver visits, giving families peace of mind and keeping caregivers compliant.
- Local Area Representative support. In Wisconsin, Rich Ueberfluss provides hands-on coaching, sales guidance, and local referral introductions before, during, and after your launch.
What You Can Expect to Earn
Profitability comes down to your client base, location, capacity, and operating costs, along with how well you manage the business day to day. Every franchise owner who has been open more than a year receives a formal Financial Performance Representation, and talking with current owners is the best way to get a realistic picture of what is possible in your market.
Are There Additional Wisconsin Licensing Costs?
Every home care agency operating in Wisconsin, franchised or independent, needs a Personal Care Agency license from the Department of Health Services, Division of Quality Assurance. Budget for this separately from your franchise investment. It is a state requirement, not an Assisting Hands fee, and it applies no matter which brand or business model you choose.
Get Exact Numbers for Your Wisconsin Territory
These figures are a starting point. The exact investment for your specific territory depends on your situation and the current Franchise Disclosure Document.
Rich Ueberfluss, the Wisconsin Area Representative, works directly with prospective owners to walk through the real numbers, available territories, and next steps before you commit to anything.
Contact Assisting Hands Home Care in Wisconsin today to request the current Franchise Disclosure Document and talk through the exact investment for a territory near you.
Learn more: assistinghands.com/franchise-opportunity/wisconsin or Call (262) 585-0330
Available territories in Wisconsin: Madison Lake Geneva Kenosha Appleton
Frequently Asked Questions
How much does it cost to open an Assisting Hands Home Care franchise in Wisconsin?
The franchise fee is $55,000, and total startup investment typically runs $150,000 to $200,000 or more, including the franchise fee, office setup, and working capital.
What is the franchise fee for Assisting Hands Home Care?
$55,000 for a single territory. Owners who qualify to purchase additional territories can do so at a discount.
What ongoing fees do Assisting Hands franchise owners pay?
A sliding-scale royalty of 5% down to 4% of weekly gross revenue, plus a marketing fund contribution that stays lower than many competing brands.
How long does the franchise agreement last?
Ten years, with options for two additional ten-year renewals.
How much money can a franchise owner make?
Earnings vary by client base, location, and how the business is managed. Qualified candidates receive a Financial Performance Representation, and speaking with current franchise owners is the best way to understand realistic potential in your market.
Do I need a healthcare background to open a franchise?
No. The four-phase training program, software systems, and local Area Representative support are built to guide owners who do not come from a healthcare background.
